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What is a Facebook Pixel?

Created on 30 December, 2022Pixels • 1 minutes read

Creating a Facebook pixel can help you get more value out of your Facebook advertising efforts.

What is a Facebook Pixel, and how do I obtain a Facebook Pixel ID?

Facebook Pixel is a small piece of code that you can add to your website and to your account at official.link 
The Facebook pixel code allows you to track website visitors and measure the effectiveness of your marketing campaigns.

Here are some of the benefits of using the Facebook Pixel:

  • Track conversions: You can see when visitors make purchases or take other desired actions on your website or official link page.
  • Retarget visitors: You can show ads to people who have already visited your website or official link page.
  • Optimize your ads: You can use the Facebook Pixel to improve the effectiveness of your ads and reach the right people.
  • Measure the success of your advertising. You can see how many people saw your ad, clicked on it, and made a purchase.

Here's how to obtain a Facebook Pixel ID:

  1. Go to your Facebook Ads Manager account.
  2. Click on the Events Manager tab.
  3. Click on Create a Pixel.
  4. Follow the on-screen instructions to create your Pixel and copy the Pixel ID.

To connect your Facebook Pixel to your official link,

  1. Log In to your account at official.link/login
  2. Visit: Dashboard
  3. Click on Pixels from the left-hand side
  4. Create a Pixel, and paste your Facebook Pixel ID into the Pixel ID field.
  5. Click Save.
Once you have your Facebook Pixel ID, you can start using it to track the performance of your website as well as check the performance of your  official link page and marketing campaigns.

Additionally, you can see the services offered by us:

  • Create short, branded links for your website or social media profiles.
  • Track clicks and conversions from the dashboard at "official.link."
  • Create custom audiences for targeted advertising.
  • Run contests and giveaways to grow your audience.

By using Facebook Pixel and your official link together, you can get the most out of your marketing efforts.